Spent a very enjoyable day at VideoForum 2005. Arrived at Earls Court and signed up for a whole bunch of seminars before taking a wander round the stands and exhibitions. Adobe were there along with all the big names in cameras, lighting and film making. Also, loads of smaller stands showing off lenses, filters, kit, lighting, editing, software, hardware, DVD authoring, video training and production. Masses of people milling around, peering at demos, picking up leaflets and trying out the latest bits and pieces.
Sat in on interesting seminars on Flash streaming video, keyframing, advanced Adobe Premiere, Photoshop and lighting techniques. Learned loads and loved it…
So here I am wandering around, a little awestruck, slap bang in the middle of the industry I am working away to join. For someone trying to make a rather rapid career jump from internet to film, Video Forum’s the place to be. Great find, thanks guys !
I’m fast coming to the conclusion that I’ll settle somewhere on the growing territory of online film and multimedia. With the spread of broadband and rapidly improving streaming media technologies, internet films have a big future. Add a growing demand for media rich online marketing and increasing internet ad spend and, I think, there’s some real potential !
It’s stunning what can be done with digital video, a high-end machine and the right software. Watching the demos and seeing what other filmmakers are up to was a massive inspiration.
I have realised the real challenge is in the creativity. Coming up with great ideas and concepts, then mastering the technology to deliver them. That’s hard. For one reason or another, I’ve tended to err on the technical side and have been more ‘how does it work’, than ‘how will it look’. Learning creativity ain’t easy and producing great ideas on demand is even harder. I’ve spent the last few years sitting in online creative briefs and have always marvelled at how creatives come up with outstanding ideas over and over again. May outsource that… ;0) !
Also, today taught me I’ve no real experience of music and audio techniques. A good sound technician and composer with an instinctive ear for music is vital. Music sets the mood and pace and just makes a film. A flat score, no matter how good the pictures, drives a movie into the ground. Looks like I’ll need to find a musical genius to make magic with sound too.
So… brimming with inspiration and ideas. The possibilities are endless, the trick is to make it happen !
Oh, and, thought up an awesome name for my new media outfit and the domain name has just expired…. ha ha !!! circling like a vulture !