Apparently, over 7m people in the UK admit to being geeks. That’s a lot of geeks ! I’m one. Love tech and geeky things. Fiddling and tweaking, discovering how things work and customising the hell out of apps and gadgets. What did people do before the internet !
The marketers have classified a majority of geeks as ABC1 consumers with £8.2bn a year to spend pursuing our hobbies. That’s purchasing power. As a result, tech marketing has a strong geek feel. Think of all that Apple branding and those geeky IBM server ads.
Geekery has always been a boy thing, but the report reveals that 33% are female ! Wow. The girls have got the bug too.
As we know, geeks tend to be early adopters, with 90% of geeks being first to buy new gadgets and technology. 87% say their friends seek their advice before buying. That’s surely designed to make the marketers sit up. Target the geeks and you get their mates too. We are a cynical lot though. So pity the brand that gets it wrong !
I guess it’s just another focus grouped marketing survey with pretty predictable findings. Interesting to see the marketers thinking when trying to shift stock though.
The Sci Fi Geekforce Report is out in July.
So yeah... 