Interviews

Interviews are all about preparation.

Here are a few useful guides to nailing the interview and landing the role.

Strategy Frameworks

Ever wondered how those management consultants come up with their infamous strategies ?

They have a library of tried and tested frameworks.

They parachute into the boardroom with a preselected framework and a slick deck. Practised salesmen offer an ocean, a horizon, a diamond, or a value stick.

Take your pick.

Problem Solving

Productivity

A useful summary of four of the leading productivity methods:

What the customer wanted…

I remember this classic cartoon. Customer requirements can easily be misunderstood, miscommunicated and mismanaged. I used it in a fair few presentations back in the day.

Understanding the problem your customer is actually trying to solve is crucial.

In 1969 Harvard Professor Theodore Levitt published The Marketing Mode: Pathways To Corporate Growth.

In it, he attributed this saying to Leo McGivena:

Last year 1 million quarter-inch drills were sold, not because people wanted quarter-inch drills but because they wanted quarter-inch holes.

Focus on the outcome the customer needs (the quarter-inch hole), not the means of achieving it (the drill).

Master your Time

Just stumbled across a fantastic resource library from Narrative, a strategy and design consultancy based in Austin, Texas.

Useful guides to design research, facilitation, ideation, product design, synthesis, usability evaluation and more. See the full library here.

Priorities, priorities…

How to figure out what to eat first when your plate is too full….